Topcon Accelerate

Challenge

Create a unified launch to tie together multiple product rollouts and reinforce its position as an innovator.

Approach

  • Created the Accelerate theme to link speed, precision, and customer success.

  • Shaped messaging frameworks and copy across events, videos, and dealer materials.

  • Directed creative assets for global consistency with local flexibility.

Results

  • Strong dealer/customer adoption and positive market reception.

  • Accelerate framework reused for future launches.

  • Strengthened Topcon’s perception as an industry leader.

Role

Brand strategy, messaging, copywriting, creative direction.