Campaign - Kaiser Permanente Prescription Refills
Challenge: Kaiser Permanente wanted to increase the use of their mail-order prescription refill service because it was more convenient for members, led to better medication adherence, and provided substantial cost savings for the company.
Approach: Develop a national campaign that went beyond simple awareness to drive action and encourage members to use the online refill service.
Results: The first year the campaign ran, online prescription refills jumped by 25%, with members refilling almost 14.8 million prescriptions online.
Role: Brand strategy, messaging, copywriting, creative direction.
