Initiative + Campaign - Kaiser Permanente Healthy Workforce
To preach health you have to practice it as well. Healthy Workforce is Kaiser Permanente’s first enterprise-wide employee wellness program, a national initiative that promotes health, wellness, and work/life balance. I helped launch the program by creating a new visual identity system and the initial promotional campaign. I also worked on several subsequent program campaigns that proved to be very successful.
Results: increased Total Health Assessment participation by 1,400%
Awards: Platinum Award from the National Business Group on Health for Healthy Workforce programs, tools and resources, including Thrive Across America and the Take and Give campaign to promote the total health assessment.
