Campaign - Kaiser Permanente Flu Shots

A flu shot is by far the best way to protect against the flu. Unfortunately, many people have misconceptions or come up with excuses to avoid getting one. I was able to help improve the situation through a campaign that's simple, straightforward, and had a clear call-to-action. The success of the 2014 Kaiser Permanente flu shot campaign was twofold - it won awards, but more importantly it got results.

Results: A noticeable increase in the number of Kaiser Permanente members getting flu shots in 2014.

Awards: Graphic Design USA award, Hermes Creative award