Campaign - Kaiser Permanente Flu Shots

Challenge: Many people have misconceptions or excuses to avoid getting a flu shot, despite it being the best way to protect against the flu.

Approach: Develop a simple, straightforward campaign with a clear call-to-action to address misconceptions and encourage people to get a flu shot.

Results: The award-winning campaign led to a noticeable increase in the number of Kaiser Permanente members getting flu shots.

Role: Brand strategy, messaging, copywriting, creative direction.

Awards: Graphic Design USA award, Hermes Creative award